TG4 has scooped two Gold Awards at the Promax/BDA Europe 2008 Branding and Marketing Awards which took place in Barcelona on April 9th 2008.
The Irish language station, who previously picked up a Promax award in 1999, took a Gold Award in the Best Poster/Outdoor Advert for its poster promoting the stations coverage of the TG4 Ladies Gaelic Football Championships, and a second gong in the TV Drama category for a TV commercial that featured cast members from Irish language soap ‘Ros na Rún’, alongside those of the US hit series ‘Cold Case’.
Both winning ad campaigns were created by in-house TG4 staff in conjunction with creative partners QMP/ Publicis.
TG4’s Marketing Executive Padraic O Raighne stated that the most recent Promax awards confirm the high standing of TG4's creative approach to branding and marketing among industry professionals.
"Our ‘suil eile’ style clearly finds favour with the domestic audience both for our programmes and our branding output," he said. “And it is gratifying to see that it resonates with our media colleagues throughout Europe too."
Established in 1955, PROMAX is a promotion body working in electronic and broadcast media. BDA is a broadcast and multimedia design company.
For a full list of winners go to emea.promax.tv/emea/index.html.
