The new advertising sales agency was launched today, which will represent all TV3 Group channels and Virgin Media Platforms across Ireland and the UK. These include TV3, 3e, and Virgin Media’s VOD and public wi-fi services.
The sales team for Virgin Media Solutions Ireland will be led by Paula McCarthy. McCarthy was previously Brand Solutions Director of TV3 Group.
The counterpart UK team will be led by Gareth Vaughan Jones, previously Head of Advertising in Virgin Media UK.
Both McCarthy and Vaughan Jones will report to TV3 Group Commercial Director Gavan Byrne.
Pat Kiely, TV3 Group Managing Director:
“I am delighted to launch this exciting next step in TV3’s commercial development. Working with Virgin Media and Liberty Global means we can now offer a unique and sophisticated service to future proof our advertising proposition.
TV3 has a proud track record in ad sales delivery and innovation and I look forward to building on this great reputation. With the support of our partners, Virgin Media Solutions is now a new force in advertising sales.”