TG4’s various weather services have seen a number of developments as the Irish language channel has unveiled a totally new HD look for its TV and Web output and introduced a new batch of presenters to bring it all to life with style and wit.
A HD makeover with a totally new design and visual style for all TG4 weather output, (TV set, maps, graphics and symbols etc). The new look ranges across all Web and TV broadcasts for weather-related output. It has been created and produced by the channel’s award-winning in-house design and graphics team in conjunction with the external specialist provider ‘Metra Weather’.
The new approach also includes the posting on the Website of an initial list of Irish language weather terms and phrases in each of the major dialects (www.tg4.ie/aimsir) as well as real-time weather pictures from a camera sited in Gaoth Dobhair in the Donegal Gaeltacht. This spectacular real-time weather ‘feed’ will supplement the existing TG4 provision from cameras located in the West Kerry and Conamara Gaeltachtaí.
The channel has also introduced three new presenters for its popular ‘An Aimsir Láithreach’ TV broadcast weather bulletins. The new presenters, selected after public competition are also representative of the rich variety of dialects of Irish. They include Irial Ó Ceallaigh (An Rinn in the Waterford Gaeltacht), Fiona Ní Fhlaithearta (Conamara Gaeltacht) and Caitlín Nic Aoidh (Donegal Gaeltacht).
Pádhraic Ó Ciardha, Deputy CEO of TG4 welcomed the new developments, stating: “It is sometimes claimed that Irish people (especially Irish speakers) must begin every conversation with remarks on the weather. The Irish language certainly contains, across all the dialects, a rich vocabulary of terms for different kinds of weather.
“TG4’s mission is to present weather information in a way that is both visually attractive and accessible to all while demonstrating and celebrating that richness and diversity. We are sure that the new look will encourage people to engage with us on email (eolas@tg4.ie) and in the ongoing Twitter dialogue (@AimsirTG4).”