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New Irish media and entertainment business BiggerStage launches
01 Mar 2021 : News Desk
Pat Kiely, Sean O’Riordan, Jamie Macken, Jane Russell of BiggerStage.
BiggerStage, Ireland’s newest media and entertainment venture is founded by Pat Kiely, former Managing Director of Virgin Media Television.

Kiely is joined by Sean O’Riordan, formerly of the BBC and London-based Betty (part of All3Media), Jamie Macken previously of advertising agency Core and RTÉ, and Jane Russell, founder of Outlaw Management, who joins BiggerStage with an existing roster of notable talent. Each will bring a wealth of experience in their respective areas of producing content, building commercial partnerships, and developing talent.

Headquartered in Dublin, BiggerStage is opening an office in the UK later this month and is currently in discussions with a number of US agencies to establish BiggerStage’s presence in North America.

The global audio-visual market is estimated to be worth over €100bn (according to SPI Olsberg) annually and BiggerStage aims to develop and attract new television productions to Ireland, leveraging the wide range of production skills and talent that reside here. BiggerStage will:

  • Develop original content for the global market and showcase Ireland as a leading hub for international television production.
  • Represent major talent in broadcasting and entertainment as well as offering a development programme for up-and-coming talent with big ambition.
  • Partner with industry stakeholders and brands to develop new ways to fund and scale the audio-visual sector as well as leveraging market benefits and incentives in Ireland.

“Ireland can play a bigger part in creating and producing world-class programming for the international market,” Pat Kiely, BiggerStage CEO said. “Global demand for quality content has never been so high and BiggerStage will offer a unique approach, showcasing Ireland’s capabilities across TV production, format creation, and talent development.”

“As a country, we enjoy so many benefits that are hugely attractive to international programme-makers,” Kiely continued. “We also have an abundance of talent across the media industry that can fuel the demands of the major networks and streamers for whom popular content remains king. In joining some of the dots across our three pillars of activity, we hope we can play our part in helping Irish talent play on a bigger stage.”

Pat Kiely

Pat Kiely is the founder and CEO of BiggerStage. With more than 30 years’ experience in media, his most recent role was Managing Director of Virgin Media Television, having previously been part of the launch management team of TV3. Pat led the rebrand of TV3 to Virgin Media Television, the acquisition of UTV Ireland, and the launch of the Virgin Media News service and Virgin Media Sports channel. Previously, Pat worked in some of Ireland’s leading advertising agencies such as DDFH&B (WPP) and Saatchi & Saatchi.

Sean O’Riordan

Sean O’Riordan is Creative Director at BiggerStage. An award-winning producer with a track record in developing factual entertainment formats and documentary series for UK and US broadcasters, he previously held senior development roles at the BBC, Betty, Chalkboard, and 7Wonder. His experience spans unscripted entertainment, with notable credits including Murder, Mystery & My Family (BBC One); Saving Our Nurses (BBC One); Behind Bars: Visiting Hour (Channel 4); The Office Xmas Party (ITV2); and My Wonderful Life (Sky 1).

Jane Russell

Jane Russell is Director of Talent at BiggerStage where she manages a roster of broadcasting and entertainment talent. Jane is also a board member of Comic Relief in Ireland. She joins BiggerStage together with an extensive client list from Outlaw Management, the agency she founded in 2017. The talent roster includes Bláthnaid Treacy, Brian Redmond, Ciara King, Deirdre O’Kane, Edwin Sammon, Grace Mulvey, Laura O’Mahony, Lords of Strut, Louise McSharry, Muireann O’Connell, Niamh Kavanagh, and Sarah McInerney.

Jamie Macken

Jamie Macken is Director of Funding and Partnerships at BiggerStage. Previously, he co-founded Core Sponsorship, part of Ireland's largest marketing communications company, Core. Jamie's background spans communications as well as commercial and broadcast production, including roles at RTÉ (The Late Late Show, FIFA World Cup 2010), Newstalk (The Eamon Dunphy Breakfast Show), and SABC, South Africa (eXpresso Show). Most recently, Jamie worked on commercially-funded programming including Heineken’s The Clubhouse for Virgin Media Television and AIB’s The Toughest Trade for RTÉ.





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