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‘The X Factor’, which airs on TV3, Dominates Digital Platforms
12 Dec 2014 :
Fremantle Media's Rob Clark who oversee 'The X Factor' globally
The X Factor, whose finale will air on TV3 on Saturday, 14th December and Sunday, 15th December, continues to break new records on digital platforms, according to broadcaster ITV and co-producers FremantleMedia and SYCO Entertainment.

As the series heads into its live final at SSE Wembley Arena, due to be broadcast on TV3 at 8.30pm on Saturday, December 14th and 8pm on Sunday, December 15th, the show has enjoyed some of the biggest ever engagement numbers on key digital platforms.

‘The X Factor’ was globally rolled out by Fremantle Media, spearheaded by Director of Global communications Rob Clark, who delivered an IFTA television lecture in Dublin on October 24th.

The app, sponsored by Domino’s, has been downloaded more than 2.4 million times during this series alone, up more than 56% from last year. User sessions numbered 37.4 million, up 83% from last year. The most popular app features were free voting and contestant profiles – both new additions for this series. Contestant profiles were linked directly to iTunes (on iOS) and had a direct effect on artists’ success, such as Fleur East going to straight to #1 on the iTunes chart this past weekend. The app was developed by FremantleMediaUK Interactive and ITV in partnership with Tellybug; in-app voting was developed with Tectonic Interactive.

The X Factor has dominated social media platforms and became the most tweeted about TV programme in the UK, according to research carried out by Kantar Media early this year. The show generated 9.4 million tweets in total between June 2013 and May 2014. The X Factor also accounted for 8.6% of all TV tweets across the period analysed, making it the only UK television show to gain a Twitter TV share above 5%. The growth continued in the 2014 series, with an average weekly gain of 20,000 followers on Twitter (total followers 5.4 million), a trend mirrored on Facebook where the average weekly gain of likes was 16,000 (total likes 8.9 million).

Ann Cook, Director of Interactive at ITV, said: ‘Offering our viewers the chance to vote for free, within The X Factor app, has driven audience engagement with this year’s show to brand new levels across the live broadcast and beyond. This incredible level of interaction has proven that fans really do want to engage with live shows in new and exciting ways and we’re excited to be able to continue to innovate, with our production partners, to make this easier than ever before.’

Kat Hebden, Head of Digital, FremantleMedia UK Interactive, added: ‘The X Factor audience has an insatiable appetite for content they can consume and interact with alongside the broadcast. The innovations we introduced this year, such as free voting and contestant profiles, proved really popular with our fans and we couldn’t be more pleased with the results.’

‘The X Factor’ is produced by Thames (a label of FremantleMedia UK) and SYCO Entertainment for ITV.

The finale will be broadcast on TV3 at 8.30pm on Saturday, December 14th and 8pm on Sunday, December 15th, both followed by ‘The Xtra Factor’.





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