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14 Jan 2010 |


TV3 this week launched its spring schedule. The broadcaster looks to lay a heavy emphasis on Irish entertainment programmes with the new 2010 schedule adding to over 1900 hours of Irish output over a twelve month period.

The schedule features entertainment programmes such as ‘The Celebrity Apprentice’ which will be followed by the new ‘The Celebrity Apprentice: You’re Fired’ which will be hosted by a brand new presenter, who is TBA, in front of a live audience. ‘The Cosmetic Surgery Show’ will see Caroline Morahan and Dr 90210 present a no-holds-barred magazine show which explores all aspects of cosmetic surgery in practice in Ireland today.

The Spring line-up will also include a new two-part documentary series called ‘Impact’. The series is made in association with the RSA and looks to highlight the shocking statistics of road deaths in Ireland. More programmes include; ‘The Zoo’, which will take audiences behind the scenes of Dublin Zoo to experience the complex activities that normally go unseen and to experience the ongoing animal activity; and ‘Aftermath’, a five-part series that will address the prevalence of murder and manslaughter in Ireland today and will examine the impact upon the victims’ families and the wider community.

‘The Guards’, a two-part fictional drama, will also feature in the new schedule and follows three young Gardaí as they police the dark side of Dublin. Delving in to their personal lives as well as their dangerous workloads, this drama is full of action, heartache and unexpected twists.

‘Banned’ is a two-part series that will look at censorship in Ireland. The programme will look at films that have been banned in Ireland, the ongoing abortion debate and the difficulty in regulating the Internet. ‘The Secret Life of Teenagers’ is a candid and honest documentary series portraying the issues facing teenagers in Ireland today. ‘Animal A&E’ is a new pet-based series which follows the medical dramas taking place in some of Ireland’s busiest veterinary clinics – from initial consultation through surgery – and goes on the road with the ISPCA. ‘Facing Death’ is a TV3 special, profiling terminally ill patients as they come to terms with their illness and the reality of leaving loved ones behind.

Further programmes being introduced and welcomed back this season include; ‘Disgraced’, which will retell the stories of the individuals whose once glittering careers were forever blemished by their fall from grace; ‘Taoiseach’, which continues to explore the role of Taoiseach and the individuals who have sat in the seat of power in Ireland and ‘Totally Fashion’, TV3’s new fashion focussed reality project, which will follow 10 fashionistas as they compete in a series of fashion based task to win a mentorship with a major fashion brand.

Commenting on the new broadcast line-up CEO of TV3, David McRedmond, boldly stated “In Autumn 2009, TV3 broke through to become the number 1 channel for young adults in Ireland. Our aim for 2010 is to broaden our appeal as a grown-up, modern alternative to RTÉ.”

TV3’s Director of Programming, Ben Frow also commented, saying: “This is the most diverse and eclectic schedule that TV3 has ever produced. We have landmark, controversial and campaigning programmes and the best entertainment and sport around. It’s shaping up to be good spring on TV3.”

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