TV3 Sales has secured the exclusive rights to sell advertising for Channel 6 as part of TV3's Channels Sales division.
Effective from January 1st 2008, Channel 6 joins Living TV, which has been represented in the Irish market for the last year by TV3 Sales.
Channel 6 has been on air since 30th March 2006 and is currently available to over 1,000,000 homes in Ireland via analogue cable, Sky Digital, ntl Digital and Chorus Digital. Recent audience figures have shown Channel 6 reaching 900,000 individuals on a weekly basis and achieving a 4% share of 15-34 commercial viewing in Dublin.
Speaking on this development, Pat Kiely Director of Sales & Marketing at TV3 said: "Our operation is the biggest of its nature in Ireland. We see great opportunities in working with other channels to develop their sales offerings in this increasingly more competitive market."
On awarding the contract to TV3 Sales, Pat Donnelly, Managing Director, Channel 6 said: "Given the increasing diversity of the TV market and its complexities, this move, we believe, will deliver a positive proposition to advertisers and a more streamlined approach to airtime management for agencies.”