TV3 has announced that it has concluded a major commercial deal with Telemedia InteracTV (Telemedia), who will use TV3’s allocation of infomercial time to provide a live interactive quiz show.
The show called “Play TV” will be broadcast each night of the week from midnight and viewers can participate in a variety of games by telephoning the show.
Telemedia InteracTV is a producer of live, interactive television shows for major commercial channels and free to air broadcasters. Each month Telemedia produce shows in over 40 countries across four continents. An example of some of European countries (channel) include: Spain (Cuatro, Cinco, La Sexta, Veo), Germany (Eso TV), Belgium (AB4), Denmark, Hungary (ATV, Budapest TV) and Poland (Polsat, TV4)
TV3’s Commercial Director, Pat Kiely said: "This is an important commercial deal for TV3. We are delighted to be working with Telemedia such a proven World class leader in the provision of live interactive quiz programmes for International television markets".
The evident appeal of live interactive quiz shows to viewers in overseas markets suggests there is an audience for Play TV in Ireland.
